Callum Ilott

Callum Ilott

With two impressive Formula 3 seasons under his belt coming straight out of karting, Callum was looking for branding befitting of his performances on track. Running white, orange & black throughout his karting career and more recently in F3 with VAR, Callum wanted to keep his signature colours and therefore the brand was built around those.

I worked closely with Callum to find the right look and feel, with a smart way of presenting his initials always being the main goal. This culminates in an elegant, curved logo device that also takes influence from the shapes in his helmet design.